In November 2011 launched a new free online project called SaveUp, which offers additional benefits to all users who registered on the site, to track and manage their own expense. Unlike many other loyalty programs that encourage their members to spend more, financial project SaveUp provides a pleasant and lucrative bonuses depending on how many could save the project participants. In essence this is a new concept in which users are rewarded for making sound financial decisions.
"Our financial reform project aims to user behavior. It gives people the opportunity to receive additional income from their savings and give them a chance to take another look at financial planning ", - says co-founder and CEO Priya Haji SaveUp (Priya Haji). Site users are learning to save money, pay credit card debt, loans for the purchase of a car or pay the mortgage and accumulating points received for it.
These points can be paid for gift cards from online partners project for cost SaveUp or spend it on games online that allow you to win extra points. The whole process as simple and evokes positive emotions in the users, and offers vary. The very same financial project as a whole promotes financial responsibility and literacy of consumers.
"We, on the one hand, we use the common behavioral incentives, but, on the other hand, try to wrap them for the benefit of the people", - said Haji. The company, which employs a staff of just 11 employees, has received $ 2 million in funding from venture capital funds BlueRun Ventures and True Ventures.
According to owner finance the project, they received two millionth "Grand Prix" by the idea, which prompted their premium bond - funded and investment program, which exists in the UK.
Under this program, families are able to earn quite a large sum of cash for its economy. The disadvantage of this program is the fact that the income from investment of depositors included in the sum with which the revenue is recognized. But even under such conditions, one in three British families are not averse to participate in the program.
Participants in the Internet project SaveUp for cost, based in San Francisco, earn interest on their savings on a similar scheme and, moreover, can win great prizes on their accumulated points from gift certificates and retailers of home appliances to trips to Hawaii, or pay teaching at a private college. Binding of bank accounts and credit cards to the participants of the project site occurs on the assurances of developers to quickly and safely.
Internet project for cost SaveUp has three sources of funding. First and foremost, at this point - sponsorship of such major brands as Virgin America, GameStop and Banana Republic, whose products are proposed to site users as gifts and rewards. In addition, financial project SaveUp receives money for the recommendations of site visitors use the services of certain financial institutions. The third source of revenue - is a partnership program with major financial institutions (for example, Bank of the West), which have their own customized version SaveUp. Only one Bank of the West has more than five million contributors.
His first project finance World of Good («World Product") sold Hija eBay. It was a marketplace in which small producers and artisans from all over the world can sell their products, which in turn helps support local businesses. Cooperation with eBay forced Hajji, she said, to focus on the question of how to use the Internet project SaveUp an efficient and capable of expanding a business model that has in it a positive experience.
Financial services sector, as it turned out, had long been ready to innovate and needs them. "Doing business in the area of digital technology - it's very exciting" - sure Hija. And for most Americans the idea of low-cost came in handy.
"Our financial reform project aims to user behavior. It gives people the opportunity to receive additional income from their savings and give them a chance to take another look at financial planning ", - says co-founder and CEO Priya Haji SaveUp (Priya Haji). Site users are learning to save money, pay credit card debt, loans for the purchase of a car or pay the mortgage and accumulating points received for it.
These points can be paid for gift cards from online partners project for cost SaveUp or spend it on games online that allow you to win extra points. The whole process as simple and evokes positive emotions in the users, and offers vary. The very same financial project as a whole promotes financial responsibility and literacy of consumers.
"We, on the one hand, we use the common behavioral incentives, but, on the other hand, try to wrap them for the benefit of the people", - said Haji. The company, which employs a staff of just 11 employees, has received $ 2 million in funding from venture capital funds BlueRun Ventures and True Ventures.
According to owner finance the project, they received two millionth "Grand Prix" by the idea, which prompted their premium bond - funded and investment program, which exists in the UK.
Under this program, families are able to earn quite a large sum of cash for its economy. The disadvantage of this program is the fact that the income from investment of depositors included in the sum with which the revenue is recognized. But even under such conditions, one in three British families are not averse to participate in the program.
Participants in the Internet project SaveUp for cost, based in San Francisco, earn interest on their savings on a similar scheme and, moreover, can win great prizes on their accumulated points from gift certificates and retailers of home appliances to trips to Hawaii, or pay teaching at a private college. Binding of bank accounts and credit cards to the participants of the project site occurs on the assurances of developers to quickly and safely.
Internet project for cost SaveUp has three sources of funding. First and foremost, at this point - sponsorship of such major brands as Virgin America, GameStop and Banana Republic, whose products are proposed to site users as gifts and rewards. In addition, financial project SaveUp receives money for the recommendations of site visitors use the services of certain financial institutions. The third source of revenue - is a partnership program with major financial institutions (for example, Bank of the West), which have their own customized version SaveUp. Only one Bank of the West has more than five million contributors.
His first project finance World of Good («World Product") sold Hija eBay. It was a marketplace in which small producers and artisans from all over the world can sell their products, which in turn helps support local businesses. Cooperation with eBay forced Hajji, she said, to focus on the question of how to use the Internet project SaveUp an efficient and capable of expanding a business model that has in it a positive experience.
Financial services sector, as it turned out, had long been ready to innovate and needs them. "Doing business in the area of digital technology - it's very exciting" - sure Hija. And for most Americans the idea of low-cost came in handy.
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